Search engines today are smarter than those of years past. They are able to distinguish between pages that are packed with top ranking keywords and pages have congruence between the content and the keywords. In other words, they have the ability to tell the difference between a “Spam” page and one that is rich in useful content. So, whichever “keyword tool” you use to help you identify those best suited to bring customers to your website – you and your common sense are the most valuable tool you have. After all, your potential customer is just a click away from going elsewhere – to a more relevant site to spend their money.

If you want to develop a successful online business you need to build a mailing list. This enables you to build long-term relationships with your customers so they’ll trust your product recommendations. One of the best ways to build customer relationships is to follow–up on them using a sequential autoresponder. This software helps build your list and automatically sends sequential e-mail messages at predetermined times. Before a customer subscribes to your list you need to decide if you should use a double opt in or single opt in autoresponder.

What is a double opt in autoresponder?

Of course, you need hosting, a domain name and an autoresponder. But there are 3 more fundamental things before you even get to those.

1. Too many people focus on their own business when communicating with visitors and subscribers. They should have their business focused on their customers. You need to work out a picture of your ideal customer. That picture will include their needs and wants. However, you have to respond to real customers’ needs and wants. You can only do that if you survey them or ask them directly as to what they want you specifically to provide for them.