Consistency and Time Are the Keys to Successful Marketing for Small Business
Here is a paraphrased summary of three different conversations I’ve had with business owners:
Business Owner (B.O.): “Marketing doesn’t work, I tried it.”
Me: “Really? Tell me more about that.”
B.O.: “I sent out a bunch of post cards and didn’t get a single response!”
Me: “Hmmm.. A ‘bunch’ you say? How many is a bunch?”
B.O.: “Two hundred and fifty!”
Me: “OK… and how many times did you mail this group of two hundred and fifty?”
B.O.: “Well, just once, why would I do it again if it doesn’t work?” (Silly me…)